Certificate in Corporate Communications ©.
August 21, 2023 - August 25, 2023
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
Objectives:
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate comm unication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization.
THIS COURSE FOR
Target Audience
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
- CSR and branding will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
The Course Content Agenda
Foundations of corporate communication
- Definition of corporate communication
- Define and explore the concept and history of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Stakeholder engagement
- Definitions of corporate Identity
- Branding
- Reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing your corporate communication strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- High and low-context culture
- Cross-cultural aspects of audiences
- Planning and executing communication programs and campaigns
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist areas in corporate communication
- Media relations
- Journalism and news outlets
- Detect what constitutes news
- The various effects of news coverage on corporate communication
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges using social media
- Issues management
- Communication in times of crisis
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR
The communication of organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
For more information send us at:
info@swedtraining.com
or whatsapp or viber:
+34635867686
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